Chew The Fat is a Leeds panel series on food, drinks and big ideas. We developed a visual identity that’s as conversational and instantly recognisable as the events themselves.
Traditionally seen as the most forgettable item in the wardrobe we were approached by The Sock Butler to help change that perception through bold art direction, scroll-stopping content and a refreshed digital experience.
Runaway Brewery came to Rootin' Tootin' with a challenge: bring Moby Dick Pale Ale to life in a way that would stand out on crowded shelves and resonate with a younger audience, without losing the heritage of Herman Melville’s iconic story.