Audience watching four people on a stage panel discussion.

Chew The Fat is a Leeds panel series on food, drinks and big ideas. We developed a visual identity that’s as conversational and instantly recognisable as the events themselves.

The Patron is a fresh, modern take on the classic British boozer, nestled in the vibrant heart of Manchester’s Northern Quarter.

Chew the Fat

Chew The Fat is a series of informal, panel-led discussions created by organisers Tim Knight and Jake Richards, tackling big topics in bite-sized chunks. Blending eating, drinking and thinking outside the box!

We were approached to craft a flexible visual identity that could evolve with each event, while still feeling bold and instantly recognisable.

Our solution was a striking identity that nods to the idea of bite and conversation. The logo’s interlocking letterforms echo clenched teeth, while supporting visuals use blocks of colour that appear to be “chewed away” to reveal event details. The system is playful, adaptable and impactful, able to shift seamlessly between different themes and platforms without losing its core personality.

The identity quickly became a standout on the Leeds cultural scene, with Chew The Fat’s popularity leading to its selection as part of Leeds International Festival 2020.

The result: a brand that not only set the tone for thought-provoking discussions but established Chew The Fat as one of the city’s most distinctive and memorable event series.