With brands like Pringle, Jeff Banks, Glenmuir, Wildfeet and Lulu Guinness in the mix, The Sock Butler offered something for every personality. Our creative direction focused on injecting energy, style and a sense of individuality into the product. Redefining what socks can be.
We led a playful photography shoot to support their new campaign, alongside creating social content tailored for engagement and conversion. With social media as their key growth channel our approach was built to attract attention, drive subscriptions and boost brand recognition. We also designed and developed their new website, optimised for mobile, made for seamless shopping and packed with personality to give new customers a smooth journey from discovery to delivery.
















