Logo with black serif text reading Rootin' Tootin' featuring a cat wearing cowboy boots and a hat in the centre.
Legs raised in the air, wearing striped socks and black loafers against a teal backdrop.
The Sock Butler is a monthly sock subscription service with a mission: To make socks the main character.
The Patron is a fresh, modern take on the classic British boozer, nestled in the vibrant heart of Manchester’s Northern Quarter.

The Sock Buter

Traditionally seen as the most forgettable item in the wardrobe we were approached by The Sock Butler to help change that perception through bold art direction, scroll-stopping content and a refreshed digital presence.

With brands like Pringle, Jeff Banks, Glenmuir, Wildfeet and Lulu Guinness in the mix, The Sock Butler offered something for every personality. Our creative direction focused on injecting energy, style and a sense of individuality into the product. Redefining what socks can be.

We led a playful photography shoot to support their new campaign, alongside creating social content tailored for engagement and conversion. With social media as their key growth channel our approach was built to attract attention, drive subscriptions and boost brand recognition. We also designed and developed their new website, optimised for mobile, made for seamless shopping and packed with personality to give new customers a smooth journey from discovery to delivery.

Art Direction
Brand Guidelines
Tone of Voice
Strategy
Content Creation
Digital Marketing
Web Design & Development

Close-up of a woman's lower body wearing gold heels, blue socks and a green skirt, kicking one foot into the air, with text reading 'The perfect pairing' in the centre.
Three phone screens showing The Sock Butler Instagram stories: one with butterfly socks and a net reading 'Net yourself a catch,' one with taco socks in a taco shell reading 'Taco 'bout a spicy step up,' and one with an ice cream cone with pink socks as the ice cream reading 'The latest scoop.'
Phone showing The Sock Butler Instagram story: butterfly socks with a net reading 'Net yourself a catch,' on a turquoise background.
Phone showing The Sock Butler Instagram story: hand holding taco socks in a taco shell, reading 'Taco 'bout a spicy step up,' on a purple background, while another hand squeezes hot sauce onto it.
Phone showing The Sock Butler Instagram story: hand holding an ice cream cone with pink socks inside to look like ice cream, reading 'The latest scoop,' on a pink background.
Man's lower body in black trousers and polka-dot socks holding flowers, with text 'Who's the lucky one?' on a turquoise background.
Close-up of legs wearing navy trousers and red socks with blue and white polka dots on an orange backdrop.
Legs wearing grey socks with multicoloured polka dots moving side to side on a light blue background.

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