We developed a bold, contemporary identity that fuses classic literary themes with a fresh, modern edge. The wordmark reimagines the power of the whale through striking typographic forms, while the colour palette captures the bleak drama of the novel in a minimal, contemporary way. Every detail, from the label design to the supporting digital assets was crafted to feel distinctive, memorable and versatile.

The result is a brand system that sails well beyond the bottle: adaptable across events, social media and digital campaigns, while giving Runaway Brewery a beer identity that is as uncompromising as the story itself.