With nearly two decades securing worksites, Airtek approached us to create a brand identity as strong and dependable as their safety systems.

The Patron is a fresh, modern take on the classic British boozer, nestled in the vibrant heart of Manchester’s Northern Quarter.

Airtek

Airtek Safety Netting Services has been a trusted name in fall arrest systems for over 17 years, delivering safety-first solutions to high-level industrial and construction projects.

They approached us for a brand refresh that would better communicate their reliability, scale and technical expertise. Their work spans from safety netting and edge protection to lifeline systems, access towers and rope access which all play a critical role in keeping worksites secure and compliant.

To reflect these values, we introduced a bold, heavy typeface that conveys strength and stability, paired with a modular grid system inspired by safety nets, scaffolding, and architectural frameworks. We then extended this refreshed identity across a newly designed and developed website, creating a seamless and professional online presence that reinforces Airtek’s reputation for precision and safety.

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Logo Design
Brand Identity
Print
Digital Marketing
Video Editing
Web Design & Development

An Airtek guest pass on a lanyard sits on top of a metal grid.

During the design and development phase, we introduced a temporary holding page to maintain a considered brand presence.

Drawing directly from the modular grid and safety net motifs, the page was designed to subtly respond to cursor movement, creating a sense of tension and flexibility that mirrors the behaviour of the nets themselves. This interactive detail reinforced the brand’s technical nature while offering a refined, engaging preview of the identity in motion.

This exploration of structure, movement, and modularity became the foundation for the full website experience, which can be seen below. The final site was built around a clear, architectural framework, using strong grid systems and considered spacing to reflect Airtek’s methodical, safety-first approach. Combined with bold typography and purposeful interactions, the website delivers a robust, scalable digital platform that echoes the precision and reliability of Airtek’s on-site work. Every element was carefully designed and developed to adapt seamlessly across all screen sizes, ensuring a consistent, intuitive experience from desktop through to mobile.